saltbox booth @ NYIGF ~ "The New York International Gift Fair"
There are so many great design shows on TV showing how all kinds of designers (fashion, interior, architecture) get their inspiration - bringing their collections from inspiration to fruition... BUT very rarely does the public get to see the next steps in actually running a business.
From the Bryant Park Fashion Tents and Paris Runway Shows to regional and local trade shows, designers must get their goods to market. Buyers from dept. stores and independent boutiques travel to trade shows all over the country to see designers wares all set up in one place. The above photo our booth at the NYIGF; twice a year, in Jan & Aug we attend this show revealing our entire line to the buyers.
Learning the cycles of the industry is key in developing your line... At the Jan show we displayed both "immediates" (things you can buy now) and spring/summer items so that stores can plan their "merchandise mix" (how different products will display in their store in terms of space, color & function). If you look closely, you'll see a sneak peek of our "basketweave" print (on the right) that isn't available in stores yet!
Well, it's "time to make the donuts" ~ we're working on our fall collection ~ it's top secret right now, but you'll be the first to know when it's available!
Make sure to follow our blog so that you'll get the news (and specials) first!
~ Melinda
(click the photo above to see it larger & clearer)
Our blog is read by both buyers for stores AND the gal on the street shopper ~ making this a great place for us to cross between worlds and share the best of both!There are so many great design shows on TV showing how all kinds of designers (fashion, interior, architecture) get their inspiration - bringing their collections from inspiration to fruition... BUT very rarely does the public get to see the next steps in actually running a business.
From the Bryant Park Fashion Tents and Paris Runway Shows to regional and local trade shows, designers must get their goods to market. Buyers from dept. stores and independent boutiques travel to trade shows all over the country to see designers wares all set up in one place. The above photo our booth at the NYIGF; twice a year, in Jan & Aug we attend this show revealing our entire line to the buyers.
Learning the cycles of the industry is key in developing your line... At the Jan show we displayed both "immediates" (things you can buy now) and spring/summer items so that stores can plan their "merchandise mix" (how different products will display in their store in terms of space, color & function). If you look closely, you'll see a sneak peek of our "basketweave" print (on the right) that isn't available in stores yet!
Well, it's "time to make the donuts" ~ we're working on our fall collection ~ it's top secret right now, but you'll be the first to know when it's available!
Make sure to follow our blog so that you'll get the news (and specials) first!
~ Melinda
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